As promised, another example of of a newspaper advertisement for sponsored films from the silent film era. This ad dates from 1928 and comes from Santa Cruz, California. These short films, titled together "Santa Cruz Community Movies," were shown at the local Unique Theatre.
Little is known about the Unique Theater in Santa Cruz. The otherwise comprehensive Cinema Treasures website doesn't seem to have a page on it. However, a Santa Cruz Public Library webpage notes that "The Unique Theatre was located on Pacific Avenue (north of the Del Mar Theater). It opened on August 8, 1904 as a seven-hundred-seat vaudeville house and was later turned into a movie theater. In 1936, it was demolished." The SCPL also has a picture of the theatre which screened these silent era sponsored films.
Interestingly, another webpage reports that "Back in 1910, Mack Swain ran the Unique Theatre about where New Leaf market now operates. Big old hairy Mack Swain went to Hollywood and was Charlie Chaplin's co-star in such classics as The Gold Rush."
Interestingly, another webpage reports that "Back in 1910, Mack Swain ran the Unique Theatre about where New Leaf market now operates. Big old hairy Mack Swain went to Hollywood and was Charlie Chaplin's co-star in such classics as The Gold Rush."
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